GQ Home Awards 2024

Loved in nearly 5,000 Homes

The world's best designed fridge

This viral drinks fridge is "a huge life upgrade." Sold out 5x in 7 months.

GET YOURS NOW

Comes with 100 cans of La Croix

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Free shipping

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10 year warranty

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Free color-matched tray

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Pretty on the outside, powerful on the inside.

The first breakthrough in drinks technology in over 30 years.

Sub-Zero Compressor

3x quieter with powerful cooling tech

Unlike wine fridges, it gets as cold as your kitchen fridge. It's ultra quiet with 3 cooldown modes.

All-in-One Interior

One-of-a-kind shelving

Our racks are reversible and shelves are modular to hold everything from Champagne to ginger shots.

Isolated Temperature Zones

Keep your soda colder than your wine

Keep drinks at two different temperatures with our isolated temperature zones.

NEARLY 5,000 HAPPY CUSTOMERS

Rating: 4.95 stars

Sleek design, exceptional service

I recently purchased 2 fridges and am thoroughly impressed with the product and the customer service. Their team is incredibly responsive. One of the standout features is the flat plug design, which allows the fridge to sit more flush against the wall—perfect for a sleek look.

JOSEPH S

Verified Customer

Quality all the way

We couldn’t be more pleased with the quality of this fridge! Every detail is thoughtful and well executed. We were especially delighted to learn that the racks, which looked plastic to us online, are actually metal. Best of all, the fridge is so quiet I actually had to turn off another appliance to make sure it was even on. It’s just great!

LESLEY H.

Verified Customer

Rocco saved my kitchen!

I was SO happy when I found the Rocco - not only is it a fraction of the cost of a Perlick, it looks amazing, and I can fully attest it is 100% silent – you don't even know it's there.

Corey M

Verified Customer

It's worth it

Set up was simple. It took about 24 hours to reach its desired temperature after the initial setup. Design and quality are top notch.

Joseph M

Verified Customer

Stunning fridge with perfect design

The most incredible fridge I've ever seen! It perfectly matches the color scheme of my house, and I love the smart features that connect with the app.

Yiwen Y

Verified Customer

Coolest fridge ever

When I got it, it was much nicer than I expected. The color was very vibrant and the hardware and build is of very high quality. Shipping was super fast and it was packaged very well. Assembly was also simple, as I hoped, because I was super excited to get this thing going.

Louel L.

Verified Customer

Stylish, silent, solid

That yellow color? Absolutely spot on! And yeah, they weren't kidding about it being quiet—it's like a ninja in there. Plus, it feels super solid and dependable. A seriously cool addition to the house that not only keeps the vino chilled but also adds some serious style points.

Patricia C.

Verified Customer

Timeless design, remarkably functional

A beautiful piece of industrial design. Functional and stylish. We set it up in our living room and use it daily. Easily the best option on the market.

Josh K.

Verified Customer

Perfection fusion of style and function

Been looking for a bar cart for months, and then I saw this and it was that and much more! Honestly living in NYC I am picky about which furniture to get with the limited space option, but this is one thing I can't recommend enough for anyone who loves to host or even enjoy a cold drink while sitting at home!

sara B.

Verified Customer

Looks and works great

Super slim and looks great! Love the shelves want to get another one as soon as possible!

Josh L.

Verified Customer

Ultimate versatility with ultra-slim elegance

Rocco isn’t just for cooling—it also serves as a bar cart with a spacious top and high-edge tray to keep bottles and tools secure.

Its slim, flush-against-the-wall design maximizes space without the bulk of traditional appliances.

ROCCO
Smart Fridge

15 inch
Depth

24 inch
Width

AVERAGE
Wine Fridge

19 inch
Depth

26 inch
Width

4.96 Rating on

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The Super Smart Fridge®

$1,495

+ Free Shipping

  • Ultra quiet with high-end compressor
  • Isolated temperature zones
  • See inside it from your phone
  • Perfect for commercial and home use

Finish: White

RUNNING LOW

or 4 interest-free payments of $373.75 with Afterpay

Free Shipping • 10 year warranty

Six functional racks, for all your drinks

Rocco holds 27 wine bottles, 88 cans, or a variety of both.

  • Rack One

    Your 5 biggest bottles go here. Think: Champagne or Pinots.

  • Rack Two & Four

    5 Pinot bottles can fit on these racks. These are your medium-sized bottles.

  • Rack Three & Five

    5 Bordeaux bottles – these are your slimmest.

  • Rack Six

    2 Bordeaux bottles – these are your slimmest.

  • Rack one through five

    Each rack can hold 14 cans of normal size soda, or 18 of the thinner cans. Mix and match to keep a little bit of everything!

  • Rack Six

    A half rack that can hold 7 soda cans, or 9 thin cans.

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Not just quiet, it is completely silent.

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The perfect upgrade to any home office or living room

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Nothing else comes close to the design.

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It is indeed a great party trick.

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The first drinks fridge to go viral.

Better design for better hosting.

Your drinks deserve a place of their own. Every detail matters.

The Perfect Surface

Store extra bottles on top & each fridge comes with a FREE color matched serving tray.

Ninja quiet

Our world-class compressor delivers maximum power while being 3x quieter and 30% more efficient.

graphite

Timeless Construction

Powder-coated steel, 3x thicker than anything on the market.


UV Reeded Glass

Frameless triple layer glass for improved insulation and even colder drinks.

Elevate your space

Colors and design to transform any room into a perfect hosting space.

GET YOUR FRIDGE NOW

free shipping • 10 Year Warranty

Patent-Pending Sight System

See inside your fridge from anywhere and keep track of what’s running low, so you never have to make an extra trip. More features coming soon! Only available on Apple devices, for now.

  • Running Errands?

    Check if you have enough drinks while at the store.

  • Hosting a party?

    Easily see if you're fully stocked before guests arrive.

  • Cozy Night In?

    See if the drinks you just brought home are chilled.

FAQs

We’re here to answer your questions. 


Have more questions? View our full FAQ, or Contact Us

Does the fridge make noise?

The fridge has been called "ninja quiet" by one of our customers and "silent" by the Wall Street Journal. We chose the most premium compressor brand on the market (the same brand that Sub-Zero fridges use) to ensure the highest quality experience for you. It is 39 dB, which is much quieter than any cheaper fridge you’d find on Amazon. We also have 3 cooldown modes that are accessible via the app that allow you to control cooling speed which affects how often the compressor needs to kick on. We have a “whisper quiet” mode for the most minimal sound pollution possible. 

How does this compare to others on the market?

The Rocco Super Smart Fridge is designed from scratch whereas most mini and wine fridges on the market use existing designs that are outdated. 

We designed the exterior to look like high-end furniture so that you wouldn’t have to build it into cabinetry or feel like you’re using a mini fridge you had in your college dorm room. Our powder coated frame uses stainless steel that’s 3x thicker than anything else on the market and our reeded glass door refracts light even better than traditional glass doors for UV protection. 

The top was designed to actually be usable – the edges are raised for extra storage, like a bar cart, and it comes with a matching serving tray. We like to call it a “pour, serve, store” station. If you happen spill while you’re pouring, it’s an easy wipe down to keep it clean.

The interior uses the best technology available including the same compressor brand as Sub-Zero to minimize noise and maximize quality, two temperature zones if you want to keep red wine at one temperature and soda at another, and a modular metal shelving system with reversible racks to keep cans and smaller bottles perfectly secure on one side and wine bottles on the other. It’s really an all-in-one drinks fridge. We didn't cut corners.  

If I order now, when can I expect mine?

We sold out 7x in 5 months, but are finally back in stock. If you order now, your fridge will ship out within 7 - 10 days and then takes another week or two to get to you. Unfortunately, since it’s furniture, it takes a bit longer to get to you than a standard smaller delivery since it travels via freight across the country. Our delivery partner will call you when it gets to your local area to schedule it at a time that works for you. Any complimentary drinks that your fridge comes with ship separately.

Why does it cost $1,495?

We worked with an industrial designer in Milan, Italy with more than 20 years of experience to redesign the fridge from scratch so it can blend is as furniture with a slim frame instead of being a big bulky appliance. We use the highest quality materials: Commercial-grade steel that is 3x thicker than anything on the market, study metal racks that pull out 100%+, and the compressor brand we use is the same one as Sub-Zero fridges which can be $20,000. It's 3x quieter than other fridges and 30% more efficient. We programmed 3 cooldown modes so you can control how you cool your drinks. The modular shelving system means that unlike wine fridges, every drink fits. Yes, some kitchen fridges cost less than this fridge, but they aren't as high-end with as unique of a design.