The Essential
Have all of your favorite drinks within arm’s reach, perfectly organized.
- GETS DOWN TO 34°F: The coldest fridge we’ve ever made.
- HOLDS AN UNREASONABLE AMOUNT: 77 cans or 105 with the expansion pack.
- QUIET ENOUGH TO FORGET IT’S THERE: Uses the same compressor as Sub-Zero.
2 Year Warranty
30 Day Risk-Free Trial
Select Color: Cream
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What People Are Saying
What's included
Shipping, Returns & Warranty
Risk free trial
Product specs
Durable Frame
Rocco is made from powder-coated steel that can be placed on any floor, including carpet.
Capacity
Holds 27 Bordeaux bottles, 77 12oz cans, or a variety of both. You can unlock more capacity with the Rack Expansion Pack.
100%+ EXTENSION RACKS
Our racks pull completely out of the frame so nothing gets lost in the back of this fridge.
DIMMABLE LED LIGHTS
A warm glow lights up your drink collection. You can control how bright it gets from the app.
TEMPERATURE CONTROL
Digital controls on the fridge and in app with a range between 34º and 57º F. Brrr.
UV GLASS
Frameless, dual-layer glass for better insulation, with a warm tint for a sleek finish.
Dimensions
- Height: 34.5 in
- Width: 24 in
- Depth: 16 in
- Weight: 110 lb
Cooling Features
Door Features
Install
Shelf Features
Don't be the
last one
to have one.
Place your order now to reserve The Essential from our first batch. Quantities are limited, so first come first serve.
Order By |
Delivery |
Units Left |
|---|---|---|
| 9/3 | Starts shipping mid-September | SOLD OUT |
| 9/8 | Starts shipping end of September | SOLD OUT |
| 9/15 | Starts shipping beginning of October | SOLD OUT |
| 10/1 | Starts shipping mid-October | SOLD OUT |
| 10/31 | Starts shipping late October | SOLD OUT |
| 11/30 | In stock for now: Ships in 7 - 10 days | 90% SOLD OUT |
Maximum features. Minimal design.
The Rocco Essential delivers the same exceptional refrigeration quality we’re known for, in a more streamlined design.
KNOW WHAT’S INSIDE.
THE ESSENTIAL
THE CLASSIC
FAQs
In case you have them.
Is the size the same as The Classic (the original fridge)?
Yep, it has the same footprint and standard capacity as The Classic. Because The Essential has a single temperature zone, there’s no dual-zone divider taking up space inside, which gives us room to offer even more shelving. If you need extra capacity, you can also add the Rack Expansion Pack, which adds two additional racks and lets you fit even more inside.
How is The Essential cheaper?
Instead of stripping out features, we started from scratch and found smarter ways to make a Rocco for less. The Essential has a more streamlined design that’s less complex to manufacture (curved edges and reeded glass are harder to make than they look), it has a single temperature zone instead of two, and a 2 year warranty instead of 10. Don’t worry, we’re working on an Extended Warranty Program as we speak.
We cut costs where we could without cutting corners on the things that matter. If it doesn’t feel like a cheaper fridge, we did our job right.
Does The Essential still have the smart features?
Yes, The Essential still has a built-in Sight System so you can see inside your fridge from your phone along with controls for the temperature, lights, and cooldown mode.
Is The Essential just as quiet?
Yes, The Essential uses the same world-class compressor as the original fridge. Rocco runs as low as 39 dB, quieter than a library. We engineered three custom cooling modes so you can choose what works best for your moment. Hosting? Switch to Party Mode for rapid chilling (yes, it’s a little louder, but your drinks will be ice-cold in no time). Want peace and quiet? Quiet Mode keeps noise to a minimum while still keeping everything refreshingly cool. Powered by one of the highest-quality compressors on the market, Rocco is often praised by customers as being significantly quieter than the fridge it replaced.
How does the risk-free trial work?
Try Rocco in your own home for 30 days and see how it fits into your space. And if you happen to be part of the less than 1% who decide it's not the right fit, we'll come pick it up and completely refund you. Easy as that. Keep in mind, your Rocco must be returned with legs and handle removed, and in original packaging.
How does the extended warranty work?
Every Essential Fridge comes with Rocco's 2-year warranty. The optional Mulberry Protection Plan extends your coverage by 3 years to a total of 5 years. The Protection Plan covers electrical power surges, loss of fridge contents up to $500, and mechanical and electrical breakdowns, once the our warranty expires. There's no deductible and no hidden fees if you need to make a claim.
What happens if my fridge breaks during the extended warranty period?
You can file a claim with Mulberry online at getmulberry.com by logging into your account, selecting your fridge, and describing the issue. You'll be asked for photos or a short video of the problem. Once your claim is approved, Mulberry will repair your fridge, replace it with one of like kind and quality, or reimburse you, at no cost to you, including any shipping or service visits. Coverage is capped at the original purchase price of your fridge.
If your fridge is still within Rocco's 2-year warranty, contact us at hi@roccofridge.com first and our team will take care of it.